Making bread is a process that involves a search, an exploration and a creative effort of the artist. When the people at Plaisir say that # WeLikeWhatWeDo, it refers not only to the result, but also to the process. Which is now revealed through the new branding.
The authors of artisanal breads talk about yeast as a living organism that you have to tame in order to make it do what you want. Negotiate with the dough. Fold, turn, toss with the dough. Press and stretch. That is why the entire graphic territory of the brand is inspired by these actions.